PaoloMassimilla
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I help Brand Grow

I help entrepreneurs grow their businesses by helping them develop a compelling Brand Strategies and implement tailored solutions.
THE ART OF M.A.R.K.E.T.I.N.G.™
A guide on how to win the hearts and the minds of your customer
My hope in writing this book is that it can serve as a guide to you through these challenging times, and will provide you with informative and practical advice to help you adapt, grow and profit from these uncertain times. This book provides you with the foundational principles that you will need to take your business to the next level and by using my M.A.R.K.E.T.I.N.G™ approach, I will help you generate the right environment, mindset, and growth opportunities that will transform your life over the coming years.

I am confident that this book will help to make your journey more enjoyable, more effective and certainly more successful, and I look forward to hearing of the positive difference this has made in your growing marketing business.

Get your copy of the book!

Your journey for a successful business begins here.
How I can help you
My support will give you a new perspective on your business and marketing.
This is often a decisive moment, the beginning of a new commitment to improve your business.
Mentoring from a Pro
Brainstorm with you on a particular Sales or Marketing topic, so you can take the right decision on which direction you should take. Stay focus to move faster and more efficiently.
What People say about Paolo
Projects
It's not who I am underneath but what
I do that defines me.

I-Business Live
A Transformational Hub born with a Mission: to empower individuals in their entrepreneurial journey, merging powerful mindset techniques and bullet-proof business strategies to help individuals to become unstoppable achievers.
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La Mente Pensante
La Mente PensanteTM is a community dedicated entirely to the theme of personal growth, in the broadest sense of the term.
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al Bacio Coffee & Co.
AlBacio Coffee & Co. offers fresh, artisan blend and single origin Coffee ethically sourced and developed to perfectly paired with plant-based drinks.
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My Beliefs
Marketing isn't something you do to people, it's something you do for people.
Human to Human
It is time to put aside the B2B and B2C guideline; they have become so muddy that often our marketing message is too complicated to be understood. Whether we are marketing to business or to consumers, the most important thing is to put ourselves in the client's mindset.
Start with Why
Why should we bother to learn about consumer behavior? Simply, it's how the business is made. Organizations exist to satisfy needs. Marketers can satisfy these needs only to the extent that they understand the people that will use the products and services they sell.
Sales Alignment
The role of Marketing should be always to support the sales efforts with appropriate approach to adapt to the ever-evolving world of the markets. We need to make sure we are properly maximising the opportunities we have and leveraging the trends.

Paolo Massimilla
Brand Strategist & Award Winning Marketer
Social Media Award 2020 - FMA Franchise Marketing Awards
Passionate about Sales & Marketing, I love helping entrepreneurs, including independent professionals or freelance to quickly perform a sustainable growth throughout the combination of a right Brand Strategy together with Personal Empowerment.

The strength behind my vision took shape by observing many small business owners struggling because of the lack of clarity within their Brand. Many times I have been approached by several entrepreneurs and asked if I could help them.

So through my wish to help entrepreneurs build their capabilities to run their loved Business and guide them through a very complex and continuously changing marketing world, this website has born.

Follow me on LinkedIn to learn more about me.
Insights
Meet Paolo
There are no fixed guidelines regarding the business performance. After all, they are not all the same.
If you desire to take your business to then next level
you are definitely in the right place.
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